Ecommerce websites and dynamic sites are generally made up of web pages created 'on the fly' by displaying information from a database. These types of site are more challenging to optimize and usually take longer than a static site to achieve high rankings for.
As part of an ecommerce website optimization process, we may have to create some additional static web pages for your website, or rewrite some of your site copy. The actual payment processing on such a site will remain unaltered.
Search Engine Friendly Pages
Ideally the URLs of your ecommerce website should not include variables, parameters, or session IDs. If you have question marks in your URLs and/or if you have page URLs that change every time they're visited, then that needs to change. This isn't possible in all cases, which is why the addition of some extra static web pages may be required.
As part of the seo process we will review your web pages and ensure that the design and structure of your website is set up correctly with regard to achieving a high ranking for your site.
Our web design partners
Sims Designs provide a php/mysql ecommerce solution should you be considering setting up such a site, and a recent completed ecommerce project for a
Teak Furniture Company 'Faraway Furniture' is already in the top ten of Google. More details about this site can be found in the
Case Studies section of our website.
Other Factors that affect your ranking
Other factors that affect the ranking of your ecommerce site include the titles of your pages, your meta tags and the page content. A lot of shopping cart solutions use the same template for all the product pages, which can cause Google to list just the one page, instead of all of your products that use that template, thus making the saturation of your site in the search engines very low.
All ecommerce sites are different, so in the first instance we will carry out a free review of your site and advise you of the best course of action thereafter.
If you are interested in our ecommerce website optimization services, please contact us today.
