A large part of search engines determining how 'popular' your website is and where the search engines position it, is how many links you have pointing to your site. Such links are known as 'backward links'.
Therefore all you have to do is to get x number of links to your site and away you go.....it seems easy enough, but unfortunately there
is a bit more to it than that.
There are various factors that the search engines have in their algorithms governing backward links, where the links come from, the page rank of that site (Google popularity tool), how quickly they were added and so on....once again, if obtaining links is done incorrectly your site could be penalized and it may be removed from a search engines rankings.
Reciprocal Links
Reciprocal links is the terms used to describe a link swap between websites. A lot of sites will ask for a reciprocal link to them from your own site.
As part of our seo process we source relevant link partners for your site and set up such links on your behalf, doing all the hard work for you. We also ensure that the process is carried out in a beneficial way for your site, as the last thing we want to do is get your website banned from a search engine!
One Way Links
One way links are exactly as described. They are links to your site, without the need for a link from your website to the site providing the link. These are harder to find, but very beneficial for your rankings. Again this is a services we provide as part of our optimisation services.
If you are interested in our website optimisation services, please contact us today.
