The plan of attack
As the site was new it was going to take a few months before the site was picked up by the main search engines, so our initial focus was on a backward links campaign for the Hexhold site, along with submission to a range of directories.
After the optimization process had been completed the site had been updated and we had managed to achieve a number one ranking in Google, Yahoo! and MSN for the site. *
* This information was accurate at the time of writing.